Feel Good Friday: Sending a message to the message-makers
by RachelIt’s Friday, the sky is blue, the sun is shining and I’m much too buoyant to dwell on frustrating and depressing news, so instead I’ll share some fuck-yeah! good news from the north. Canada’s National Eating Disorder Information Centre has teamed up with Toronto-based advertising agency Zulu Alpha Kilo to creatively combat unhealthy body images promoted by the fashion industry. The small-budget guerrilla-style advertising campaign involved sending fashion editors and brand marketing directors across the country a Hallmark-style greeting card which reads, “Thanks for helping to make me such a successful anorexic.” They also sent out T-shirts with an absurdly small waist featuring the message, “Please try this on to experience how your ads make us feel.” And an interactive transit shelter with a poster reading “Shed your weight problem here” currently functions as a garbage bin for fashion magazines, complete with a slot at the front which allows consumers to add their glossies to a growing stack of Glamour, Vogue, and Fashion magazines. The campaign’s broader goal asks marketers and fashion leaders to “cast responsibly and retouch minimally.”
More than half of all Canadian women diet, according to NEDIC, and one in four teenage girls engage in eating disordered behavior (in the U.S., it’s estimated that three out of four women have disordered eating and as many as 10 percent may have a full-blown eating disorder). The fashion industry often bears the brunt for instilling unhealthy body images in girls and women and while NEDIC director Merryl Bear acknowledges that “a range of factors” are at play when it comes to eating disorders, the organization’s goal, she said, was to “focus on different audiences at different times to look at a broad range of some of the influences on body image and disordered eating. We wanted to show that both the public and some fashion thinkers are ready for change. It may look provocative and edgy, but it is a very substantive campaign.”
NEDIC is collecting digital signatures for its petition, which asks fashion leaders and marketers to “broaden their definition of beauty and inspire us with looks that are beautiful and attainable.” Watch highlights from the campaign below (beware: the video contains potentially triggering images of emaciated models).
posted in Body Image, Eating Disorders, Fashion, Fat Bias, Rachel | 9 Comments

If you’re, say, mid-twenties or older and female, chances are you’ve read at least one Ann M. Martin book. Martin, of course, is the author of the The Baby-Sitter’s Club, the series about a gang of entrepreneurial 13-year-olds that taught girls everywhere the basics of capitalism. Now, in what may be filed thus far in “Best News of the Decade,” Scholastic is 






