Disturbing bariatric surgery market forecasts in 2010
This is a post I’ve had simmering on the back burner now for a few months and am just now getting around to posting…
My older brother has always been a husky guy. He’s lost and regained the same 50-60 pounds or so several times in his adult life. Some months back, he went to see a new doctor for a check-up, which surprised me given Jim’s phobia of all things medical (he spent several weeks in ICU as a teen for severe asthma and pneumonia and has been doctor-wary since). Other than slightly elevated cholesterol levels, Jim checked out A-OK health-wise. Then the doctor decided to give him “the talk.”
Yeah, fat folk everywhere know what I’m talking about.
Jim said that the doctor seemed very nervous and after some fumbling, finally told him that his BMI was XX and asked if Jim knew what that meant. “Yeah,” said Jim with a laugh, “It means I’m fat.” If my brother is self-conscious about his weight, he doesn’t show it. He’s one of those kinds of people who will tell you that he’s a big fat cliche (sedentary, supersized fast food diet, regular soda drinker) and doesn’t apologize for it. Jim’s thick-skinned attitude seemed to break the ice and the doctor then discussed his options, or rather thereof. “Have you ever considered weight-loss surgery?” he asked. “You’d be a good candidate for…” Jim stopped the good doctor mid-sentence. “I’ve lost weight before by eating healthier and exercising,” said Jim. “Weight-loss surgery isn’t even a consideration for me.”
I find it disturbing that the doctor’s first recommendation was not for Jim to improve his diet or exercise more, but rather to go under knife and rewire a perfectly functioning digestive system. Of course,the best way to a patient’s wallet is through his stomach — simply eating healthier and moving more won’t pay for the good doctor’s Lexus.
What was once considered to be a last, desperate option reserved only for those with life threatening weight-related health issues has now become so ubiquitous that at least one weight-loss surgical procedure (lap-band) is now considered to be an elective, cosmetic surgery and is being marketed by some facilities to people with just 30-40 extra unwanted pounds. The National Institutes of Health states that bariatric surgery should be reserved for those with a BMI of 40 or more or those with a BMI of 35 and a weight-related co-morbidity, but “co-morbidity” here is a vague term that can be — and is — used to describe any condition from headaches to depression in order to circumvent the strict requirements insurance companies set for qualified candidates. There were 220,000 bariatric surgeries performed in 2008 (in the U.S.), up from 205,000 performed in 2007. Despite the economic recession, one healthcare market research firm estimates there to have been 350,000 procedures performed worldwide in 2009, which translates into sales of $517 million for surgical devices used in bariatric surgery, or a 21.6 percent increase over 2008 sales. And the profiteers are hard at work devising new markets and demographics to drain. Health News Digest has a rundown of some of the disturbing bariatric surgery trends we can expect to see in 2010:
- Grand Opening: New Surgical Weight Loss Program for Teens — As the list of benefits of weight loss surgery in teens increases, we will see more surgical weight loss programs for teens popping up at hospitals across the map.
- Surgeons will be offering revision surgeries such as the transoral ROSE to people who have previously had weight loss surgery but have gained the weight back – a growing population both literally and figuratively.
- Weight Loss Surgery Not Just for the Obese — As studies highlight the curative powers of bariatric surgery, there will be a push to offer it to people with even lower body mass indexes (BMI). …if people who are just moderately obese also have diabetes, they too should be considered candidates. [Even the government isn't convinced that WLS for moderately overweight people with diabetes is beneficial.]
- Hourglass Figure Possible After Massive Weight Loss — More and more people are undergoing bariatric surgery to lose weight, only to be left with hanging fat and flab in visible areas. As plastic surgeons put on their thinking caps to better address these issues, expect to hear about many new procedures, including the corset trunkplasty. [Surgeons' fees average $1,400 to $1,800 for gastric bypass, but some bariatric surgeons also offer offer tummy tucks and other cosmetic procedures to remove excess skin, charging up to $14,000.]
No mention is made of a trend amongst doctors in recommending a major surgical procedure that carries a litany of serious medical risks, many longterm and including death, (up to five percent of WLS patients die in the first year, according to one doctor) as a fat patient’s first and only choice in healthy weight management, but it is, no doubt, a phenomenon not only occurring in just my brother’s doctor’s office. Patient beware.








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