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Target Women: Damsels in Distress

16th November 2009

Target Women: Damsels in Distress

posted in Feminist Topics, Humor |

Sarah Haskins weighs in on the gag-worthy advertising tactics of home security systems, which capitalize on damsel-in-distress fearmongering — or as Sarah calls them, “rape fables.” Notice how all the victims featured are white, thin and attractive as are all the friendly security call center “hunks” who come to her rescues. Gag.

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This entry was posted on Monday, November 16th, 2009 at 12:25 pm and is filed under Feminist Topics, Humor. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

There are currently 7 responses to “Target Women: Damsels in Distress”

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  1. 1 On November 16th, 2009, CTJen said:

    Sara Haskins is so full of WIN. “But wait, the 2nd keypad is FREE!”

    posted on November 16th, 2009 at 1:18 pm

  2. 2 On November 16th, 2009, JeanC said:

    We caught this on Infomania the other night and giggled all the way thru it. The hubby and I have a very low opinion of these companies using fear to scare people into buying their products.

    posted on November 16th, 2009 at 1:28 pm

  3. 3 On November 16th, 2009, Samantha C said:

    the thing that bugs me most about those commercials is…who the hell sets their alarm the very second they close the door? XD Then you have to disable it every single time you want to open and close it again. In my house, the alarm goes on if nobody’s home or nobody’s awake. But I guess I’m just not paranoid enough

    posted on November 16th, 2009 at 3:51 pm

  4. 4 On November 16th, 2009, Rachel2 said:

    Sarah Haskins: EPIC WIN!!!

    Broadview Home Security using Scare Tactics to Hock Bullshit at Damsels in Distress: EPIC FAIL!!!!!!!!!!!

    posted on November 16th, 2009 at 9:45 pm

  5. 5 On November 17th, 2009, Alyssa (The 40 year-old) said:

    One of the things I learned in my self-defense course is that if someone breaks in, try to get OUT of the house! These commercials show women running back INTO the house, which makes it more likely that they will be trapped.
    It’s like a bad horror movie. Don’t go into the dark basement alone to investigate the strange noises!!!!

    posted on November 17th, 2009 at 2:38 am

  6. 6 On November 17th, 2009, Kelly said:

    This was my favorite TW yet, and that’s saying something. Awesome stuff.

    posted on November 17th, 2009 at 7:00 pm

  7. 7 On November 18th, 2009, StormFire said:

    The only one of those commercials that makes the slightest bit of rational sense is the one with the stalker ex-boyfriend.

    Other than that, who the hell is going to break into an OCCUPIED house, and yet be scared off by an alarm after the victim has seen their face? Those commercials are such a logic fail that they make me want to throw things at the TV every time they come on.

    posted on November 18th, 2009 at 11:26 am

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