Peta: People Effecting Terrible Absurdity
The good news: Peta has removed its highly offensive “Save the Whales” billboards. The bad news: They still don’t quite *get* it. Here’s part of Peta’s response to the hordes of complaints they received about the campaign:
The original billboard is being replaced with one that says “GONE. Just Like All the Pounds Lost by People Who Go Vegetarian. GoVeg.com.” We agree that a world where self-esteem is unrelated to body size would be a wonderful place, but we also know that most people feel depressed and embarrassed about their weight and often need some tough love.
While this billboard has caused some people to “shoot the messenger,” it has also created a great debate about the message: that people are eating themselves to death. Americans now eat more than 1 million animals an hour—animals who are raised and killed in appallingly cruel conditions. Something drastic must be done to shake up society’s complacent acceptance of the national obesity epidemic, and we want people to know that they have options: Pills and procedures are not the solution. The human illnesses and animal suffering that a meat-heavy diet causes are completely unnecessary: a pure vegetarian diet is the optimum diet.
So, according to Peta’s circular “logic,” a world in which people feel good about themselves and their bodies is awesome, but until then we’re going to shame and ridicule them — for their own good, of course!! I actually agree with part of Peta’s second statement above — animals raised for slaughter die a brutal, inhumane death to satisfy our selfish palates with no benefit to health to be gained by the slaughter — but I don’t think that this campaign has created the kind of “message” Peta intended. Instead it just reinforces the stereotype of the angry, self-righteous vegan killjoy and proselytizer who cares more about animals than people, therefore further setting back any progress made by other and more sane animal rights advocates in convincing a meat-loving public that a vegetarian diet is the healthier and more humane choice. If Peta can’t be humane to their fellow humankind, how do they expect to convince anyone to be humane to animals?
Perhaps People for the Ethical Treatment of Animals is a misnomer for Peta. How about People Effecting Terrible Absurdity? Or People Engendering Tawdry Actions? Anyone have any other clever synonym suggestions?








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