Calls for Canadian regulation of “magical weight-loss aids”
A team of Canadian obesity researchers are calling for regulations to police the shady weight-loss industry. Drs. Yoni Freedhoff of the University of Ottawa and Arya Sharma of the University of Alberta said that physicians and public health care departments have a responsibility to protect consumers from unscrupulous weight-loss products and claims. According to Sharma, a product should raise red flags to consumers if it promises weight loss of 2 or more pounds a week for longer than a month without dieting or exercise or if it claims substantial weight loss with no change in diet.
“The $50 billion North American weight-loss industry comprises a morass of fantastical claims of products and programs promising quick, easy, long-lasting results,” the researchers write in the Canadian Medical Association Journal.
“Given this wealth of magical weight-loss aids, why is obesity still a problem? Perhaps because magic exists solely within consumers’ hopes and dreams, which many commercial weight-loss providers happily exploit.”
Any product that says that if you use it for a while, it will cause permanent weight loss is nonsense because that doesn’t work even for surgery, Sharma says. “If I staple your stomach and then unstaple it after 10 years, the weight is going to come back,” Sharma says.
What makes this story incredibly ironic is the ad for the acai berry diet scam listed right below it advertising a loss of 2 pounds per week just by taking a very expensive but most assuredly magic pill.








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