The (Kill)Joy of Cooking
A few people have emailed me about Brian Wansink’s new study of how contemporary cookbook recipes are making us fatter. The timing of these reports is kind of ironic — I read about it yesterday before going to pick up a lot of vintage cookbooks that I’d won in an estate auction. (I bid on this lot mostly because it promised a 1963 McCall’s cookbook, but ended up hitting pay dirt — there are at least two dozen vintage cookbooks in the collection, some going back to the 1930s. The collection also includes some contemporary cookbooks, including the odd pairing of “Mrs. Fields’ I love Chocolate Cookbook” with that of four diabetes cookbooks. If anyone wants any of these, let me know — I have no need for them. )
There are some very obvious problems with Wansink’s study, just as there were with his last study. I plan to go more in depth on these issues in another post when I have the time to be more detailed and analytical, but as someone who has an extensive vintage cookbook collection (I now have more than 100 vintage cookbooks, most from the 1930s – 1960s) and who studies cookbooks critically, there are some very obvious and glaring discrepancies:
- The study is based on recipes found in The Joy of Cooking, which was first published in 1931… you know, two years after the Stock Market crash and during the depression when people were literally starving and looking for ways to reduce food costs. The 1931 and 1936 Joy of Cooking editions were, like most cookbooks of this time, hardly representative of the body politic — they were geared at white, middle-class “frugal” cooks and included ways to prepare lower-calorie “mock” dishes. Most recipes in subsequent editions of The Joy of Cooking are revisions and variations of recipes featured in the original 1931 edition.
- Of the 18 recipes included in the study, most are either meat-based or dessert. The third Joy of Cooking edition came during WWII, when the U.S. had instituted strict food rationing. Most cookbooks of this time included ways on how to cook without sugar or with sugar substitutes, as well as substitutes for calorie-dense meat.
Wansink’s study has its merits, but I don’t think he can make any sweeping claims that his observations of just 18 recipes from seven editions of one cookbook are firmly representative of 70 years of evolving American diets and preferences. Since I happen to have so many vintage cookbooks lying around, I plan to conduct my own study and will blog the results soon.








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