A German organization has launched a rather creative way to battle eating disorders and raise awareness of them. ProMädchen, whose name translates to “Pro Girl” according to Babelfish, has teamed up with ad agency red cell of Dusseldorf to create a guerrilla campaign that’s literally in the faces of those who struggle with bulimia.
The group is slapping stickers in the shape of bloody vomit on toilet seat lids in schools, universities, colleges and canteens. The sticker’s message reads, “Bulimia is curable” and lists contact information for additional help. I think this is a clever and effective way to specifically target those who need help the most. Kudos to ProMädchen.