Yes, Virginia, there are gender-neutral toys
Brandon and I are both childless-by-choice but the fundamental difference between us is that while I don’t want kids of my own, I actually like them in general. Shortly after we met, we’d go to his momma’s house on the weekend, also a popular hangout of Brandon’s brother and his two kids, and his two nephews would burst out the door, arms outstretched, running past Brandon screaming, “Rachel! Rachel!” Yeah, candy helps cement the love, but it’s also because, unlike Brandon, I actually interact with them and play with them. After we married, I instantly became the official cool aunt to three awesome nephews and a niece and as any cool aunt knows, one’s primary duty is to henceforth shower their charges with lots of gifts and attention, which I do and abundantly. The kids now regularly receive Easter baskets, Halloween bags, Valentine’s Day treats, birthday gifts and lots of Christmas presents.
It amazes me how quickly and wholly kids settle into defined and traditional gender roles when it comes to toys and interests. My nephew Caleb (born 4/5/06, how’s that for a birthday?) loves big trucks and construction equipment. The other two boys, 8-year-old Curtis and 5-year-old Corbin, are all over Spiderman and Batman and generally anything gross and disgusting, although Corbin does love to play with the fake food and cookware. My 5-year-old niece Klara? As you might guess, it’s all princesses and doll babies for her. I went toy shopping for a gift for my friend’s little girl recently and seriously, the toy aisles are color coded: Three aisles of nothing but Pepto Bismal and then three more aisles of black. I have some hard-and-fast rules in toy shopping for kids: No guns or other violent kinds of toys; no Barbie; and generally nothing that reinforces gender roles unless the kid has shown a demonstrative interest in a specific toy. As you can imagine, it’s the latter that proves most difficult in toy-shopping. I often wonder if the primary reason girls play with dolls more so than boys is because, apart from parental encouragement, of all toys available for young girls, dolls are the most dominant and marketed. Not all kids tow gender stereotypes, of course. Last year, more girls opted for Bob the Builder than Barbie, but nonetheless, these toys remain classified as “boy’s toys.”
I’ve already started light Christmas shopping so as to avoid the December crowds and the gender-specific toy nausea has already begun to strike. Take Target, for instance. Toys for “gifted girls” features such things as puppies, princesses, make-up vanities and dolls you can nurse. Click on the “wonder boys” category and you’ll see big trucks, fighting toys, crash ‘em cars, monsters and those cool Hulk Smash Hands. Girl toys are supposed to “make her sweet dreams come true,” and such dreams, of course, are inevitably of one’s own kitchen, a baby to nurse and always, always ponies (the fixation with girls and ponies is even more strange, considering that historically, all things equine have always been male-dominated fields). Boy toys, on the other hand, will “let his imagination run wild” and encourage explorations in science and construction and promote rational thinking skills and aspirational worship of fire and police officers or other superhuman superheros.
Case in point: The Toy Industry Association announced its top toys of the year earlier this year. The top boy toy of the year? Transformers Movie Deluxe Figures. Top girl toy of the year? It’s a tie between the Littlest Pet Shop Playset and the Troop Groovy Girls dolls. Or just watch below:
It’s all very nauseating, but the saddest thing is that you’ll find these gender-specific toy categories at almost every big-box store. Anyone know of any that doesn’t? What was your favorite gender-neutral gift given or received? Did you grow up playing with toys that reinforced gender roles and if so, how do you think it affected you? Or, do you have some suggestions on how to reduce or, if possible, eliminate gender conditioning of kids? Post your comments, toy nostalgia and/or suggestions below.








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