It’s better to go LEAN
Think the posting of calorie counts will end with chain restaurant menus? Think again. The New York Times reports today on the rising ubiquity of promoting calorie consciousness:
- The makers of Coca-Cola and M&Ms will soon print calories on the front of packages, while other food manufacturers plan to introduce even more 100-calorie portions of popular brands.
- Even fast food places, hardly bastions of healthy eating, are getting into the game: Dunkin’ Donuts recently added a low-calorie egg white breakfast sandwich; Così is using low-fat mayonnaise; McDonald’s large French fries have dropped to 500 calories this year from 570 last year; and Quiznos is testing smaller sizes and less-caloric sandwich fillings in its New York stores. Yum Brands, which owns KFC, Taco Bell, Pizza Hut and other fast-food restaurants, will start voluntarily posting calorie counts for individual servings in its restaurants nationwide later this year.
- Some establishments, like Starbucks, are trying to substitute healthier ingredients in high-cal offerings or, if that would compromise taste, to reduce portions. Other restaurants are taking higher-cal items off menus completely, while others are reducing portion sizes to cut calories (but not costs).
- A group of diners who discovered that some Applebees meals had more calories than advertised have filed a class-action lawsuit against the popular restaurant chain.
- California last month became the first state to require calorie counts, although that law is less restrictive than New York’s. In all, nearly three dozen states, cities and counties have passed or introduced laws that would require calorie posting in some form with more in the works.
- Two proposals are moving through Congress to make calorie postings uniform nationwide: The Labeling Education and Nutrition Act (LEAN) is backed by the restaurant industry and would give restaurants and grocers a choice of labeling formats, including posters near cash registers or disclosures on the backs of menus and would pre-empt tougher local laws; the Menu Education and Labeling Act (MEAL) is supported by public health advocates and closely mirrors New York’s law and would not pre-empt more stringent local laws.
From a reading of both bills, I endorse the LEAN act. While it mandates the posting of calorie counts on menu boards (or on an eye-level sign) and requires restaurants to post calorie counts, it allows restaurants the option to disclose information — upon request of the customer — in a variety of ways: on the menu, in an accompanying menu insert, in an appendix attached to the back of the menu, or in a supplemental menu. In other words, it allows consumers the choice to view or to not view calorie counts. Furthermore, the bill mandates that the nutrition information for all nutrients be made available upon consumer request. The MEAL act, by contrast, requires restaurants to post calorie counts (and saturated and trans fat grams and sodium content) “on any menu board or other sign listing the food for sale.” This provision would apply to salad bars, buffets and even vending machines, but mercifully excludes irregular menu items and condiments — ketchup and mustard, it is to be assumed, are not major contributors to the nation’s obesity epidemic. Provision of nutritional information apart from forementioned calories, fat and sodium content, would be available on a voluntary basis, or according to state and local law.
The LEAN bill has been referred to the Senate Committee on Health, Education, Labor, and Pensions. You can email the committee your thoughts at help_comments@help.senate.gov. The MEAL act has been referred to the House Subcommittee on Health. Committee members and contact information listed here. Be sure to mention the specific bill numbers in your emails — The LEAN act is S. 3575 and the MEAL act is H.R. 3895.








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