Eating disorder by Nintendo?
The new Wii Fit game has drawn heavy criticism (from obesity experts nonetheless!) for promoting negative body images and even eating disorders amongst its youngest vidiots. After its British debut in mid-May, a parent spoke out against the game after it labeled her healthy 4′ 9″ 10-year old athletic daughter as overweight. Devastated, the girl promptly wanted to start a diet. The girl and her mom appear in this BBC Health video.

The blog Understand Media poses the question if Wii Fit can result in Wii Too Fit:
…Nintendo is telling kids they need to work out to stay fit, effectively planting the seeds of body image issues for later in life. Nintendo would argue they’re trying to keep people of all ages in shape, especially in light of the supposed obesity problem in America (in fact, the American Wii Fit is rated to support 350lbs instead of the 300lbs for the Japanese version).
Rather than battling obesity, will the Wii Fit contribute to the ever-increasing eating disorder problem in America? The Wii Fit is selling the same thing that other diet and exercise products sell – a quick and simple way to fit within society’s body ideal. So maybe the product should be the “Wii Fit In”. Buy it, and you’re buying hope to fit in – to be as “attractive” as the models on the covers of magazines. And yes, even kids have young idols they look up to and want to be like.
I don’t want to simplify eating disorders, but I can see how that devastated 10-year-old, driven to diet after the game called her fat in front of her friends, might have the potential to later develop an eating disorder. After all, many an eating disorder begins as a simple diet. But why are these concerns raised only when a thin kid is told she’s fat? The assumption is that it is perfectly acceptable to tell a fat kid she’s fat because clearly she must not know she’s fat and must therefore be told for her own good, whereas for thin kids, that same label of fatness promotes a negative self-image and an eating disorder. It’s never considered that the pejorative — and it is widely perceived to be pejorative instead of a simple descriptor — could also promote a negative self-image and potential for eating disorders amongst fat kids, too.
From the reviews, the game sounds fantastically fun and as the empty shelves in nearly every store attest, kids (and adults) love it. I doubt that most young kids are playing the game to “fit in” and lose weight, but rather because the game is fun, new and engaging. Perhaps Nintendo ought best stick with its role as entertainment provider and leave out its well-intentioned, but misguided lectures on weight.
Your thoughts?








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