Have an eating disorder? Try our starvation diet!
Another diet company has joined the ranks of discredited and disreputable diet mongerers: LighterLife.
If you remember, diet book author Kevin Trudeau recently came under Federal Trade Commission crosshairs and diet-monger Heidi Diaz, founder of the much-aligned diet scam Kimkin’s, has also been in court to answer claims of false advertising. And in January, the LA Weight Loss Center closed its doors and filed for bankruptcy.
The British-based LighterLife program consists of drinking 530 liquid calories a day for 12 weeks. The company claims to have enabled 60,000 people to lose 42 pounds in three months. Mmm… drinking your nutrients from a straw for three months… Sounds safe, right? Not according to reports made by undercover reporters from the BBC’s Inside Out in the East.
The reporters selected two LighterLife counselors at random, posing as prospective clients. When asked about side effects, both counselors advised the worst that could be expected would be a headache. This is, despite numerous accounts of customers who have reported a loss of menstruation, hair loss, and one man who was admitted to the hospital with water poisoning after drinking too much to try and relieve constipation caused by the program. Other counselors with inadequate training - a breach of the company’s own protocol - were observed providing “professional” advice. Keep in mind, the British government recommends low-calorie diets be undertaken only under medical supervision.
It’s not coincidental that hair loss and amenorrhea are also symptoms experienced by people with anorexia - both are symptoms of malnutrition and starvation. In essence, the company is shilling anorexia as an expensive “diet” plan. But perhaps LighterLife’s most egregious and blatant breach of ethical and moral standards is this: Undercover reporters observed LighterLife employees offering the starvation diet to someone with an eating disorder.
The company does not deny this and in fact crows about its policy of allowing people with eating disorders onto the program. Bar Hewlett, a founder and director of LighterLife, claimed to Inside Out:
“The [British] National Eating Disorders Association actually sends people to us who are obese. They believe that the programme we have and the services we offer are absolutely suitable for people with eating disorders.”
The Eating Disorders Association (now called B-eat), told the BBC: “We don’t make referrals to LighterLife or any other diet.”
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