The tyranny of (airbrushed) perfection
Readers here are probably familiar with the awful and scary Faith Hill photoshopping controversy that circulated the blogosphere recently. And of course, many of us have seen Dove’s Evolution video, which chronicles the transformation of an ordinarily pretty woman to billboard supermodel in under 60 seconds.
But you’d think a celebrity like Keira Knightly, who already fits a cultural mold unattainable for 98 percent of American woman, would need no additional digital manipulation to airbrush her into even more of an unrealistic perfection. Apparently not, according to This is London’s Evening Standard news.

The news organization reports that editors from top-selling “glossies” are to hold a summit to discuss a voluntary code on digital manipulation. The concern comes as the British Fashion Council demands magazines act after last fall’s Model Health Inquiry gave a “stinging” critique of the industry’s unhealthy size-zero culture. The move also comes at a time when eating disorder specialists issue cautions that cultural obsessions with extreme slimness are pushing more and more people into dangerous diet-binge cycles and even eating disorders.
Professor Janet Treasure, of the Institute of Psychiatry at King’s College London, said such disordered behavior may permanently alter the way people’s brains react to “rewards,” making them susceptible to other addictions, such as drugs and alcohol.
And finally! Someone with a degree makes the connection between the promotion of a thin ideal and the so-called obesity epidemic. Whenever I’m interviewed by reporters about issues related to obesity, I’m inevitably asked for my thoughts on why America is fatter. I always respond by asking, “What came first? The so-called obesity epidemic or dieting?” Treasure also makes this chicken-and-egg connection in the British Journal of Psychiatry, where she also urges the British government to tackle society’s obsessive eating habits.
“Although it may take time to change the ‘thin ideal’ we should remember what has been achieved with cigarette smoking. People are just beginning to listen to the wealth of scientific evidence about the harm that fashion industry images cause.”
Treasure isn’t the only one speaking out. The anti-obesity scourge has attracted the concern of the American Medical Association and most recently, this Canberra Times editorial for the potential harm such zealousness may have on young, impressionable children. As editors there opined:
Education about healthy eating and exercise is an important tool for any young mind, but how much of it now veers to scare tactic? And how much of it takes into account the rising levels of eating disorders such as bulimia and anorexia?
Regular blog readers may remember a September posting on a publication of the Women’s Forum Australia titled “Faking It: The Female Image in Young Women’s Magazines.” The report found that thin, sexualized and digitally enhanced images of women are linked to poor body image, depression, anxiety and eating disorders amongst girls and women and contributes to self-harming behaviors and poor academic performances. For young teenage girls, such images inspires desires to lose weight and the initiation of dieting, regardless of current body weight. Finally, the five year study found that reading dieting advice in magazines was associated with eating disordered behaviors in teenage girls.
As for the British magazine summit, eating disorders activist Susan Greenwood isn’t holding her breath. The chief executive of the eating disorder charity Beat warned that the industry - much like the Council of Fashion Designers of America - has a history of paying lip service to the issue. As she noted:
“There was a summit at Downing Street back in 2000 on digital manipulation and body image issues with fashion magazine editors and what’s changed since then? Nothing.”
Change is glacial, for sure, but for our sake and the sake of future generations, I prefer Treasure’s more positive outlook.
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