Ordering coffee at Starbucks can be challenging, what with the gazillion of choices available – a tall non-fat double-shot vanilla latte with whip, anyone?
Now the brewing baron is making ordering easier for perplexed patrons with its new “Skinny” platform. The new lingo – the word “skinny” – saves you from having to say nonfat Latte made with sugar-free syrup. As Mo at Big Fat Deal nicely sums it up:
So if I wanted a nonfat sugar free gingerbread latte (which, yum) I could just call it a skinny gingerbread latte, therefore saving on both calories and syllables.
The company also added a new sugar-free syrup flavor – mocha – to its existing selections of vanilla, hazelnut, caramel and cinnamon dolce.
The husband and I try to eat a healthy, natural and balanced diet, so as a personal rule I tend to shun sugar as much as possible. But instead of touting this laudable aspect of its sugar-free selections, Starbucks instead is playing the popular New-Year’s-resolution-to-lose-weight card.
“We regularly hear from our partners that customers are cutting calories and seeking healthier options,” said Katie Thomson, registered dietitian, Starbucks Coffee Company.
“We understand how important overall wellness is to our customers and so we’ve made it easier for them to stick to their New Year’s goals without giving up their daily coffee routine by introducing the Skinny platform.
“In fact, customers can consider replacing that sweet snack so many of them reach for in the afternoon with a Skinny Latte. Not only will they save on calories and fat but they’ll be getting an extra shot of calcium and protein to get them through the day.”
“… that sweet snack so many of them reach for in the afternoon…” Hmmm… I wonder if Thomson’s conclusions that Starbucks’ customers are uncontrollable sugar addicts is based on any kind of credible market research.
If Starbucks’ new lingo seems like wishful thinking in a cup, that’s because it is. Swapping out a tall Cinnamon Dolce Latte (made with non-fat milk and no whip) with a tall Skinny Cinnamon Dolce Latte is a difference of just 70 calories. And even if you indulge in a drink a day, that’s still just 490 calories per week – it would take nearly two months before those daily drinks resulted in a gain of one pound.
So, enjoy your drink du jour, whatever it may be, and ask Starbucks to hold the guilt. Or try mine: Steamed soymilk, plain, with a sprinkle of vanilla powder and a few packets of Splenda sweetener.