More Lane Bryant Right Fit love
I have to say, I am in total love with my new Lane Bryant Right Fit pants. They’ve since become my favorite jeans, whether for going out at night or working in the garden. And now that Lane Bryant has a special Buy One, Get the Second half off special, I’ve ordered two more pairs.
And apparently, I’m not the only one who thinks Lane Bryant’s divinely-inspired jeans are pure heaven. Check out an article here on St. Louis Today on how the company came to design and manufacture its newest line of jeans.
Over three years, Intellifit trucked three of its Virtual Dressing Rooms all over the U.S. to 50 or so Lane Bryant stores. For a couple of months, every customer who walked into the store would be offered the opportunity to be scanned, so as to help the company make its clothes fit better, and a $5 coupon. Fourteen-thousand women took the store up on the offer. (Charpentier was also amazed by the eagerness of customers to help improve fit. A pilot study that sent out postcards to plus-size customers inviting them to be scanned had an 80 percent response rate, instead of the typical 8 percent or 10 percent.)
With the data in hand, Lane Bryant can build its sizes to fit the bodies of its actual customers — instead of doing it based on guesstimates derived from statistics drawn from measurements of young, fit, white women collected by the government to make women’s military uniforms during World War II.
According to Lane Bryant’s Catherine Lippincott, when its in-house size experts looked at the Intellifit data, they saw immediately that they’d need to make jeans in three different silhouettes to fit their customers.
The new system, called Right Fit, offers a range of eight sizes in each of three different hip-to-waist ratios. A woman with a 34-inch waist wears a “straight” if her hip measurement is between 36 inches and 39 inches; she’s “moderately curvy” if her hips measure between 40 inches and 43 inches; she’s “curvy” if her hips are between 44 inches and 47 inches.
Whatever the form and function, I think Lane Bryan scored a home run, both with their jeans and with plus-size shoppers.








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