Women and social eating
There’s one in every office: the woman constantly peddling homemade brownies or the one who always offers doughnuts in the morning. Vending machines, morning bagels, cookies, cakes, candy – offices can become a breeding ground for competitive dieting and binge-eating, reports the Telegraph.
Social pressure to eat is one of many reasons some workplaces seem to promote weight gain, experts say. And nowhere is this more evident than in offices that are crammed full of weight-obsessed women.
While researching his book Mindless Eating: Why We Eat More Than We Think, Brian Wansink, the director of Cornell University’s Food and Brand Lab, discovered that, because they are more likely to be restrained eaters, women tend to be more influenced than men by groups.
“When we put two women together, regardless of whether they’re friends or not, they end up mimicking the eating habits of the other person.”
Women might think that they eat when they’re hungry, but few of us actually do, says psychotherapist and writer Susie Orbach.
“Eating habits are contagious. There’s so much guilt, confusion and anxiety around eating that women don’t listen to their appetites. They’re only stimulated by food when somebody else starts eating.”
Part of the problem, writer Anna Chapman reports, is that four out of ten British women (and one out of three women in America) are on a diet and dieting breeds bad eating habits. This is despite experts’ repeated warnings that diets don’t work and that most people on a diet eventually gain the weight back, many by binging.
When you have deprived your body of food it naturally wants to overeat, explains nutritionist and therapist Judy Price. “When you go on a diet you learn to override your natural hunger cues,” she explained. “It’s like stopping yourself from going to the loo.”
And if your office is anything like mine, it’s nothing short of a Betty Crocker Bake-a-thon. The sheer pervasiveness of sweets, along with the accompanying social pressure to eat them, makes staying healthy a battle in itself.
“Eating is a very social thing. There’s a lot of pressure from the group to have a piece of cake,” explains Orbach. “That’s why it seems churlish to turn down a home-made chunk of brownie when your colleague is thrusting a Tupperware box in your face.”
Orbach calls it the pack mentality: “There’s so much policing of women’s food, by ourselves and by others. If one person says, ‘Let’s have dessert,’ then we feel we can have dessert.”
How did we get into this situation, where we’re obsessing over who eats what and how much? And more importantly, could we be passing on disturbed eating cues to our daughters.
The International Journal of Eating Disorders recently reported that daughters of mothers who like to diet have a tendency to binge and overeat. In fact, three of the most powerful risk factors for the development of an eating disorder, reports ANRED, are a mother who diets, a sister who diets and/or friends who diet.
“A lot of kids are growing up with mums whose own eating is troubled,” says Orbach. ‘”Mothers can have the best intentions, but they’re often dieting or talking about how fat they are or how they shouldn’t be eating this. It becomes embedded in a girl’s mind that she should be worried about food. She doesn’t even know there’s anything wrong with that idea.”
According to Orbach, eating problems are rife in children as young as six – 15-years of age:
“…none of the girls feels comfortable with her body or what she’s eating. It’s starting earlier than puberty and gets accelerated about the age of 11. By the time they’re 15 or 16 they have such chaotic eating habits they don’t know when they’re hungry, and they’re only eating from external cues.”
Chapman sums up the article pointedly: “[I]f we continue to take our dietary cues from other women, rather than our own bodies, we’re fighting a losing battle.”








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